11.00 – 12.00


12.00 – 12.30

Hostess: Argyro Barata

Angeliki Barakli, Hellenic Design Centre Project Manager

Vasileios Thomaidis, Board Member of Business and Cultural Development Centre

Apostolos Tzitzikostas, Governor of the Region of Central Macedonia (invited)

Yiannis Boutaris, Mayor of Thessaloniki (invited)

Bart Ahsmann, President of BEDA

12.30 – 12.45

Design and the renewed EU Industrial Policy Strategy

Anna Athanasopoulou

European Commission

Head of Tourism, Emerging and Creative Industries (BE)

12.45 – 13.00

Design-led Strategy Thinking for Growth

Michael Thomson 

Design Connect


13.00 – 13.15

Hellenic Design Centre, your innovation partner just landed

Dimitris Kaboukos

Hellenic Design Centre

Marketing Coordinator (GR)

13.15 – 13.30

The evolution from Design to Service Design Thinking and the human-centric design process

Αlex Didaskalou

Ingenno Design


13.30 – 13.45

Only one business can be the cheapest!

Deborah Dawton

Design Business Association


13.45 – 13.55

Q & A

13.55 – 14.40

Lunch Break

14.40 – 15.15

Fishbowl Conversation

Fishbowl Conversation: The theme will be selected by the participants, through voting.

  • Päivi TahkokallioOrnamo, Vice-President (FI)
  • Audrone Drungilaite – Lithuania Design Forum, CEO (LT)
  • David Grossmann – International Council of Design, Former President (CA)
  • Nikos Tsoniotis – Product Innovation Manager, CERTH (GR)
  • Random participant

15.15 – 15.30

Transformation in Design in the Age of Technology

Gulay Ozkan

GEDS Design Studio

Founder (TR)

15.30 – 16.00

If culture eats strategy for breakfast, then guess what culture does with service design...

Vasilis Vasiliadis

Vivid Vibes


16.00 – 16.10

Q & A

16.10 – 16.30

Coffee Break

16.30 – 17.00

Value-based Design: pushing the limits of design in complex socio-technical systems

 Thomas Sutton


Vice President-Creative (IT)

17.00 – 17.15

Design Thinking in branding as a tool for growth

Ioannis Markakis


 Creative Director-Partner (GR)

17.15 – 17.50

CampFire Session: the outputs of the EDF’s morning session on European Design Action Plan

  • Anna Athanasopoulou – European Commission, Head of Tourism, Emerging and Creative Industries (BE)
  • Joe Tanti – Malta Business Bureau, CEO (MT)
  • Simon Bensasson – OK!Thess, President- Coordinator (GR)
  • Dominique Paret – Cite Du Design, General Manager (FR)

Moderator: Anna Whicher – Head of Design Policy, PDR (UK)

17.50 – 18.00

Q & A

18.00 – 18.15

Closing remarks

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